"Airline prices are falling at an unprecedented rate even though carriers have slashed capacity, new data show."
That's the lede in a story from the Chicago Tribune. The story continues, "The average cost of a plane ticket within the U.S. plunged 9.1 percent to $315 during the first three months of 2009, the largest quarter-to-quarter drop ever recorded by the Bureau of Transportation Statistics."
The word on low fares in finally getting a lot of media attention. It's probably one of the reasons why our June passenger numbers were so high. Interestingly, though, I've had a few people come up and tell that the low fare phenomena is isolated to Southwest Missouri and that the Branson airport deserves all the credit.